Tradecraft

Google + AI search · Done for you

Get more of the work you actually want.

Without managing the marketing or wading into the technical weeds.

Think of the last job you’d take ten more of. When someone nearby needs that work, can they find you, see why you’re a good fit, and get in touch?

We help the right customers find you on Google in Maps, web search, AI search, and through tools like ChatGPT. We'll manage your presence, SEO, reputation, reviews, and implement systems. You won't "get more customers" - you'll show up for the right kind of work.

Free private preview. Ongoing service is $2499/mo $997/mo.

Recent customer feedback
RMS, LLC to: 415-938-4996

We’ve had half a dozen inquiries in a month about restoring older cars.

Out of nowhere.

Thank you!

Awesome

The owner of the just signed on for a $70,000 restoration.

Thanks for your help, Mike.

Great job, congrats!

Adapted from customer texts. The customer found Ranney through ChatGPT. Read Ranney’s story ↓

You know which jobs are worth making room for. One rush job can cost you a week of better work.

You spend the evening quoting a rush job. The messy part takes twice as long as you figured, then you lose another day waiting for someone else to finish their part. There goes your margin. Ten minutes away, someone needs the kind of job you could wrap up by Friday, make good money on, and be proud to show the next customer. Can they tell from your website that you do that work?

You shouldn’t have to spend another evening figuring out what to rewrite, chasing a developer, or checking whether the fix went live. Tell us the jobs and towns you want. We’ll take it from there.

Field notes / Ranney Motorsport

How Ranney Motorsport closed a $70,000 job.

Ranney Motorsport in Fairfield, Connecticut, had completed restorations worth showing. Its Google reviews were years old, and the owner had never asked customers for testimonials. Without a website, someone looking for a restoration shop had little recent work or feedback to go on.

Ranney’s shop owner working on an engine mounted in a bare chassis.

Give people a way to size up the shop.

We launched a site with photos of completed builds and a direct way to reach the shop. We also helped the owner reach out to past customers for feedback and testimonials about their builds.

Website clicks from the Google Business Profile rose from four in June to 13 in July.

A customer found Ranney through ChatGPT.

The customer contacted the shop about restoring a classic car. On September 24, RMS, LLC texted Mike that the customer had signed on for the $70,000 project.

Google was another way people reached the shop. From May through October 27, its Business Profile recorded 33 call-button taps and 47 website clicks.

Another Ranney build: Explore Ranney’s ’68 Dodge Charger build ↗

Field intelligence

We see who shows up when people nearby search for the work you want. Then we make it easier for those customers to find you.

Show up for the right work.

We tune your Google Business Profile around the services you offer and the towns you serve. On your website, we use local SEO to help customers find the right service page when they search for a specific job.

Give customers a reason to call.

We help you ask past customers for honest Google reviews. On your site, we pair photos of finished jobs with the details a buyer wants to know before calling.

Make the first inquiry count.

We clarify scope and fit, improve contact links or forms, and help customers give you the details you need to start a useful conversation.

The monthly service

$2499/mo $997/mo

One business and its website. Month to month.
You keep the published improvements.

Show me my first improvement ↗

One team does the work.

We agree on priority jobs, towns, capacity, and business facts. We confirm your platform, access, scope, and terms before payment. The work can include local SEO, Google Business Profile updates, review outreach, and improvements to your website. A person checks each change.

Your first seven business days.

The first agreed batch goes live within seven business days of completed onboarding, once the access, source material, and approvals it needs are in place.

A weekly account of what changed.

You see what went live, why we chose it, what we can measure, and what comes next. We bring you new claims, pricing, permissions, and material changes for approval and handle routine edits ourselves.

Try the service for one month.

If the first month wasn’t worth the fee to you, ask within the first 30 days of service. We’ll refund the first month’s fee, and you keep the published work.

Full rebuilds, paid ads, and unrelated custom software are outside the plan.

Questions worth asking.

Will I need a new website?

We check your current platform and publishing process before you pay. We’ll tell you if we can’t safely make changes.

Do you need Analytics or Search Console access?

Public information is enough for the free preview. During onboarding we connect the accounts you authorize and agree on what we can reliably measure.

Do you guarantee rankings or AI recommendations?

No. We commit to implementing and checking the agreed changes. Your updates cover observed search activity and inquiries when the data is available.

How do you use AI?

AI helps us research local searches and draft updates. Our team implements and reviews each change. If a business fact is missing, we ask you.

What if I already have a developer or agency?

We agree on responsibilities and a publishing process before starting so the people working on your site can coordinate changes.

Free private preview

Show us the work you want more of.

Tell Michael what a good inquiry looks like. He’ll send the preview to your email, or explain why the service isn’t a fit.

This opens a prefilled text to Michael. Send it in Messages to request your preview.

Wondering if this works for you? Text Michael directly 415-938-4996